Making the decision to enter the market with a new product requires also fundamental Marketing decisions related to structure of the company. This may require:
The scenario analyser Module is developed to monitor all these needs. Furthermore the module enables to analyse your company and ,- or your supplier. The complied “Supply chain” may be analysed.
After “high lighting” different scenarios, different mark up are computed. These “mark up’s” are than used to calculate manufacturing cost (unit piece Cost (UPC)) to selling prices.
Since this is done prior, or at least in early stages of development and, - or production possible market prices can be computed and compared with prices of similar products which are already on the market.
These analyses of “supply chain cost” are done independent of any product development or production and can be updated at any time, if the structure of the company, - supplier is changed.
The purchasing department, the project manager, the cost engineers should use this information. It will ensure clear and transparent inside knowledge to vendors and suppliers costing structure.
Unreasonable mark up’s are detected and questioned.
Different scenarios can be saved and used for further costing and estimating analysis. This flexibility makes this module very powerful.
